WaCurious [wa-kjʊəriəs]
Sheng; noun ; a tribe of curious people
Hyper-local research, data and insights.
Everywhere, at any time.
WaCurious members' deep local roots and trusted networks give them immediate, extraordinary access to the information, data & insights hiding in their communities.
With expert training, cutting-edge digital tools, and membership of an exclusive research network, they're empowered and inspired to make a positive impact on their communities, families - and themselves.
Muleho A
Age 24
Business-woman / Community Researcher
Isiolo
Edwin W Age 30
Cyber Café owner /
Community Researcher
Kwale
Samuel N Age 32
Youth leader / Community Researcher
Nakuru
Brian K
Age 27
Teacher / Community Researcher
Garissa
Sharon G Age 23
Student / Community Researcher
Meru
Faith A Age 23
Student / Community Researcher
Siaya
Who We Are
How can WaCurious help you?
Empower your strategic decisions with help from the WaCurious network.
How We Work
Count products, find users, do interviews, assess brands, monitor projects -
large, small, simple, complex - WaCurious members are available to help.
Quickly and easily access local information, data and insights from everywhere in Kenya, at any time.
Empower your strategic decisions with help from the WaCurious network.
Fast accurate data
Hyper-local access
Authentic local insights
Which kiosks stock my products in Kawangare, and why?
What do young Mombasa professionals think about my brand?
How do pregnant urban teens manage without health insurance?
Map and enroll all the artisans in Makueni County.
Monitor my project over time.
Is it raining in Marsabit?
Insights, surveys, interviews, maps, photos, full analytics and reports. As required.
Meaningful stories
& eloquent data
How can WaCurious help you?
Who We Serve
For a leading consumer brand
WaCurious researchers track on-shelf availability, product facings and interview hundreds of kiosk owners across Nairobi in a single day.
For a global FMCG company
WaCurious tracks the socio-economic impacts of a new distribution initiative through on-the-ground monitoring of far-flung traders and their customers.
For a UN agency
We designed and built a phone-based game and played it with thousands of young Kenyans, mapping perceptions for a report into Gen Z needs and aspirations.
For an iNGO
WaCurious find & interview 1,000 pregnant women, young mothers and their partners to inform future innovations in maternity care.
For a global online platform
WaCurious map and enroll 1,000+ rural producers, collecting detailed location info, product photos and profiles with full data consent.
“Collaborating with the WaCurious team has been an absolute pleasure. Their capacity to deliver validated insights from a difficult-to-reach target group is truly commendable.”
Innovation Manager
“Thank you so much for this report. It contains fundamental findings and recommendations critical to the work we do. Keep up the good work.”
Executive Director
“I couldn't have gotten this info any other way and it has helped me do my job better.”
Distribution Manager
Case Studies & Reports
News Headline
Subtitle
WaCurious map and enroll 1,000+ rural producers, collecting detailed location info, product photos and profiles with full data consent.
News Headline
Subtitle
WaCurious map and enroll 1,000+ rural producers, collecting detailed location info, product photos and profiles with full data consent.
News Headline
Subtitle
WaCurious map and enroll 1,000+ rural producers, collecting detailed location info, product photos and profiles with full data consent.